Scale Your Startup with Strong Leadership
I’ve coached & mentored over 100 founders and operators in the past decade. I’ve also got my hands dirty working with more than 50 startups, invested in 5, and started 2.
Time and again, I see the same problems stop startups becoming scaleups:
- 1. Lack of funds – whether you raise from investors or bootstrap, revenue generation and cost control are crucial because running out of cash is the biggest startup killer.
- 2. Product-market fit – by not continuously validating assumptions, you risk building the wrong features or not delivering consistent enough customer experience to grow.
- 3. Team performance – due to unfit people strategy, inexperienced leadership or imposter syndrome, with symptoms like self-doubt, decision paralysis and burnout.
These problems are often related: an underperforming team fails to find and maintain product-market fit, so the business runs out of money before it achieves its potential.
Sound familiar?
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Startups I’ve Worked with
Founders Who Trust Me
Startup to Scaleup in 3 Months
I offer a tailored 1:1 mentoring programme, identifying problems and implementing solutions to get your people and operations from startup to scaleup-ready.
My guidance and the actions you’ll take depend on your unique goals, covering core themes like strategic decision-making, operational excellence and team dynamics.
By developing self-awareness, you’ll learn to leverage strengths, bridge skill gaps, and overcome mental blockers. What you feel least comfortable doing is typically where you’ll unlock the most leadership potential.
You'll get leadership lessons from my military service, tools and processes from my startup and scaleup experience, and management strategies tailored to your business.
With packages including on demand support in between sessions, you’ll see faster results. I also work as a talent partner, by leveraging my network of >5000 operators.
My mission is to make myself redundant, so you can sustain momentum after I’m gone.
Scale Up without Burning Out
With actionable mentoring, I help founders get the best out of people and operations:
- Healthtech B2C – launched Covid testing product, generating £Ms of revenue. ✅
- Cleantech B2B – hired & trained senior operators to maximise production efficiency. ✅
- Last mile B2C – incentivised courier community to optimise operational profitability. ✅
- Proptech B2C – restructured field team management to boost sales conversion. ✅
- Fintech B2B – redesigned onboarding process to increase retention. ✅
My Services
Startup Mentor
Founders and operators at over 100 startups and scaleups trust me as a mentor.
Why Startup Founders & Operators Trust Me
I’m not your typical tech bro. I was born in Salford, studied at Oxford University, worked in France and Russia, led soldiers in Afghanistan, then moved to London as the 2nd ops hire and employee 15 at Deliveroo. Having scaled the business 500x in 5 years, I went freelance, relocated to Antigua, and am now a digital nomad supporting people globally. I’m passionate about helping founders and operators realise their vision.
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Free Content for Founders & Startup Operators
Follow me on LinkedIn for new content, and a link to my free community where I share expert career tips and select job opportunities with startup and scaleup operators.