To achieve success you need a clear purpose, disciplined action and a growth mindset.
You also need to tell a compelling story about who you are and where you’re headed.
Are you struggling with a…
- Career transition or setback?
- Business launch or growth pains?
- Crisis of identity or imposter syndrome?
Having survived all these, I’ve learnt to thrive through self-awareness and imagination.
While getting my hands dirty in the Army and startups, I’ve mentored over 100 leaders.
Now I help business owners and operators become the hero of their story.
If you’re ready to become a hero, let’s write your next chapter.
My Story

Born in Salford, I studied at Oxford, worked in France and Russia, led soldiers in Afghanistan, then moved to London as Deliveroo’s 2nd ops guy. After we scaled the business 500x in 5 years, I went freelance, moved to Antigua and now support people globally. I’m passionate about operating with purpose.
Operators Who Trust Me
Services
Career Mentoring
Clarify your career vision, turn it into an actionable strategy, and tell a story that resonates with those who hold the keys to your dream job.
Business Mentoring
Build a foundation of focused strategy, smooth operations and high-performance leadership to achieve your company's goals.
Operator for Hire
Get a seasoned operator on board to prepare your people and operations for success, without making a permanent hire.
Founders Who Trust Me
Mentoring Approach
You get a bespoke 1:1 mentoring programme to help you clarify your vision and purpose, act with discipline, and embrace a growth mindset to achieve your goals.
Through self-awareness you’ll learn to leverage strengths, overcome blockers, and confidently tell a powerful story that drives your career or business forward.
Programme CONTENT
Your programme is tailored to your goals and challenges, based on core themes:
Career Mentoring
- Career vision, hero storytelling, personal branding, networking and performance
Business Mentoring
- Product-market fit, strategic decision-making, operations and team dynamics
Leadership Development
In parallel you'll develop your leadership style to build competence, confidence and impact. The aim is to scale fast but sustainably, perform better and feel happier.
You'll get leadership lessons from my military service, strategies from my startup and scaleup experience, and tools and tactics tailored to your situation.
Programme Structure
Programmes typically run for 3 months, incorporating weekly or fortnightly sessions and a series of exercises. You can also reach out for on-demand support in between sessions, if a fire breaks out or you need to seize a time-sensitive opportunity.
Once you've achieved your initial goals, if you wish to continue your development, you can choose to extend your programme on a rolling monthly basis.
My mission is to make myself redundant, so you can maintain momentum without me.
Startup & Scaleup Results
With actionable mentoring, I've helped over 100 leaders perform and grow businesses.
- Cleantech B2B – hired & mentored senior operators to streamline operations. ✅
- Healthtech B2C – launched Covid testing product, generating £Ms of revenue. ✅
- Last mile B2C – incentivised team to optimise operational profitability. ✅
- Proptech B2C – restructured team management to boost sales conversion. ✅
- Fintech B2B – redesigned onboarding process to increase retention. ✅
Community of Operators
Join our community of purpose-driven operators and get support from your peers.